.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, when adapted to running into billions in financial backing annually, have actually brought up virtually $360 million until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That slowdown is due to market saturation, elevated regulative stress, as well as economic uncertainties.ADWEEK consulted with 5 VCs who remain to invest in adtech companies, regardless of these challenges, regarding what they are actually looking for and what they prevent. Possibly unsurprisingly, these clients are actually targeting possibilities in privacy-focused modern technologies as well as industry-specific regions like linked television.